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WE ARE FOOTBALL 2027 Pre-Season Guide: The Perfect Preparation

How to master pre-season in WE ARE FOOTBALL 2027: the warning list, sponsor days, training camp, fan campaigns, squad depth and the finances before matchday one.

28/09/2026 v1.0 WAF 2027 Wiki Team Dernière mise à jour: 03/10/2026 Version anglaise 12 min de lecture

Foire aux questions (FAQ)

Is there a pre season in WE ARE FOOTBALL 2027?
Yes. Before the first matchday the calendar runs through several weeks without fixtures, and the game actively pushes you into preparation: the what's-good-what's-bad overview lists everything you have not organized yet — season opening, sponsor day, main sponsor, sleeve sponsor, kit supplier, unsold advertising boards — while the weekly schedule keeps running with training, planning and simulation instead of matches.
How much does a sponsor day cost in WE ARE FOOTBALL 2027?
Three tiers, per the video's captions: opulent 37,000, normal 22,000 and cheap 7,000. The author picks normal, then answers the season-goal question for his sponsors — either stay realistic with clear figures or downplay expectations, the Bayern-Munich-coach move of promising mere survival. Both make sponsors happy; he stays a realist.
Do you need a training camp even as a small club in WE ARE FOOTBALL 2027?
The video's answer is an unqualified yes. His save is a semi-professional Oberliga Westfalen side, and he has booked the camp in every pre-season: Calendar, then Organization, then the Organize Training Camp tab, then place it in a week. Friendlies, by contrast, he skips — he has hardly ever organized test matches and reports no negative effect.
How many negotiation hours should you spend on sponsor deals?
Four, not the default two. A two-hour negotiation offers fewer rounds; pulling the duration arrow to four hours adds negotiating options, and the sponsor list shows the rounds per interested club (entries like 4 + 1 or 4 + 4 in the captions). His rule: for anything money-related, book the full four hours.
What does the 44-hour workload limit do to the manager?
Beyond 44 booked hours the counter turns red — 62 against 44 in his pre-season sprint. That is sustainable for roughly three to four weeks, exactly the pre-season window, but never permanently: an overloaded manager misses a day or two per week and, in the worst case, falls ill from overexertion. Once the season runs, he pulls everything back into the green.
Do you have to play friendly matches in pre-season?
No. The organizer offers test matches, and the author has hardly ever scheduled them in his careers without noticing any downside. If you enjoy them, schedule them — but the checklist works perfectly well without friendlies, and the freed hours go into sponsor negotiations instead.

Tips and Tricks: The Perfect Pre-Season Preparation — PowerBallGaming

The first weeks of a WE ARE FOOTBALL 2027 career contain no fixtures — and still decide the season. The weekly loop keeps running exactly as in the weekly schedule guide — briefing, focus cards, appointment suggestions, simulation — only the matches are missing, and the game makes sure you notice everything that is not organized yet. This page turns that stretch into one checklist, following the routine of a tutorial author who, by his telling, carried a side picked to finish 15th to 7th place and the Coach of the Year award in his first season — and credits the preparation for it.

Where does pre-season start?

With the game itself. The what’s good / what’s bad overview lists everything still missing that would matter: the season opening has not been organized (the captions garble the item’s label), no sponsor day has been held, there is no main sponsor, no sleeve sponsor, no kit supplier, and many advertising boards are still unsold. The author’s first move is to work that list top to bottom — get it over with as quickly as possible is his phrasing — and the first entry clears with a single press of the prepare season opening button.

How does the sponsor day work?

The same warning list offers the sponsor day, and accepting it opens two decisions. First the budget: per the captions, an opulent day costs 37,000, normal 22,000 and cheap 7,000 — he picks normal and keeps the sponsors happy without burning money. Second the message: what do you tell your sponsors about the coming season? The realistic option reports the facts and the clear figures; the downplay option stacks expectations low — his example is a Bayern Munich coach announcing that staying in the league would already be wonderful. Downplaying delights sponsors, he notes, but he stays a realist and tells his the facts.

The appointment itself is movable. If Tuesday collides with contract extensions or player signings, drag the day elsewhere — booking it for next week works too, as a self-reminder, and hovering the calendar shows the following week’s information. Clicking the seven days at the top opens the week’s appointment planner; one more press switches to the annual calendar, where you can page through the months to see when each fixture falls and when the team goes to training camp. He ends up holding the sponsor day the same week anyway, purely to tick it off the list.

Which sponsor contracts do you sign first?

All of them, immediately. The main-sponsor search opens with a two-hour negotiation — fewer rounds, fewer options. His recommendation: pull the duration arrow up to four hours before you negotiate, because more hours mean more rounds, and more rounds extract more money. The list of interested sponsors shows the rounds each club brings — entries like 4 + 1 and 4 + 4 in the captions — so several clubs at four hours add up to far more negotiating options than the short format. Then repeat the same pattern for the kit supplier, the sleeve sponsor and the advertising boards, always at four hours.

His reasoning is the engine of the whole pre-season: money that arrives early is money you can spend — on transfers, on poaching youth players, on infrastructure. Clearing every sponsorship deal, stand naming, board sale and the TV money as fast as possible is what he would always do right at the start. What the finished contracts look like on the sponsor screens — the four big deals, the stands, the boards, the television money — is the sponsor deals guide’s territory.

How much overtime can the manager survive?

Four-hour negotiations for everything money-related add up to a brutal week: in the video the workload counter reads 62 hours against a 44-hour norm — deep red. His verdict: sustainable for three to four weeks in a row, which is exactly the pre-season window, but never a permanent state. An overloaded manager starts missing a day or two per week and, in the worst case, falls ill from the overexertion — days in which nothing gets planned and training suffers. Once the season runs, he pulls every week back into the green zone, at or below the 44 hours.

Do you need a training camp as a small club?

His answer is an unqualified yes — even for his semi-professional Oberliga Westfalen side, he has held a camp in every pre-season. The route: Calendar → Organization → the Organize Training Camp tab, then place the camp in a week of your choice from the pop-up. One more warning ticked off.

The same organizer offers test matches, and here his advice runs the other way: he has hardly ever organized friendlies, and it has never been noticed negatively. If you feel like it, schedule them — but the checklist works without them.

Two optional events round out the organizer. A one-off satisfaction event costs 10,000, can be run once per season and is worth it when you have taken over a squad mid-season or inherited rock-bottom morale — his example is arriving at a club fighting relegation with the dressing room at its lowest. A second action strengthens team spirit for 5,000 (the captions garble its exact label); he calls it very worthwhile for a newly assembled bunch, but not something he does every pre-season. Where these mood levers land mid-season is the morale and satisfaction guide’s business.

Why fan work belongs in pre-season

His save opens the window with 385 fans (four lost) and 944 members — and he treats the fan base as the club’s most lucrative long-term project, because fans are what keep stadium occupancy, and therefore ticket money, alive. The Fans tab opens on the club motto, which he waves off as unimportant; the real work is attracting new fans.

The Publicity tab charts fan development over time — hover the curve for the numbers. His career started in June 2025 with 336 organized fans, climbed to a peak of 389 and has slipped back a little for the new season. The countermove is the advertising campaign: sorted by effect, a campaign in Duisburg shows a 75% effect for 20,000 and runs 21 days, after which the next city can be selected. His rule: keep a campaign running nonstop, one city after the other. The recruit members action runs four weeks and makes sense right at the start of a season, because members bring money with them. Under Publicity, two more staples for the first weeks: visit the fan clubs and hand out gifts, so the support starts the season as happy as possible.

How should the squad be structured before matchday one?

His rule of thumb is geometric: fill every position twice. Two center-backs in the formation means two more center-backs behind them on the bench or in the squad. Auditing his own squad by sorting by main position, he counts only three center-backs in total — one pairing short of his standard — and goes hunting. The magnifying glass opens scout and sign players, filtered by the position that needs cover and the strength band you want; the full scouting workflow he saves for other videos. Signings are, by his own framing, only rudimentarily a pre-season topic — but they belong to it, because the squad should be set before the first competitive ball.

Why the youth teams are the first market to check

Before spending a cent, he opens the U19 team — the oldest youth side the game offers — and looks for anyone who could help the first team immediately. In the lower leagues this happens regularly: his U19 holds a right winger the captions list as Berger Vito, rated 3.0, while his first team has no right winger at all — the previous owner retired last season — and his attacking midfielder plays at 2.9. The academy kid is already better than the pros, so he books a contract negotiation, again at four hours, to enjoy the negotiation and get the best possible deal.

The U17s deliver the backup: candidates around 2.8 who can cover right midfield or the right wing for years. Two right-sided attackers for the squad, zero transfer fees, no negotiation with another club — the squad improved at no net cost. New talents join the youth teams around the start of the season, which is why he recommends checking them regularly through pre-season.

What do stadium, season goal and your own contract have to do with pre-season?

All three frame the season you are preparing for. The stadium sits at 0% occupancy before the first match — normal, no matches yet — but he keeps an eye on it: at or over 100% the infrastructure section lets you expand the stadium with standing and seating, and after a construction period that depends on your difficulty setting the capacity grows, bringing higher ticket prices and more revenue per home game.

The season goal decides how you buy and sell — relegation fight, promotion race or a secure mid-table demand different squads — and, he adds, how you prepare mentally, because missing the target costs the job. The Zentrale’s Allgemein tab shows his reality: currently 7th, stated season goal 4th. Next to it sits the popularity panel — committee, players, fans — where the board approval number matters most: at 85 he is safe from layoffs, and a value sliding toward zero is the signal to fix results fast or update the CV; the board expectations guide reads that meter in full. And one line below: his contract runs until 2027, meaning one year left. Without an extension he would be clubless — so over the board, arrange a conversation about your own career contract and select the extension; a manager the board likes, and who is not facing dismissal, gets extended for continuity’s sake.

Which money numbers matter before the season?

The red line: never go into the negative. Transfers fail on an empty account — or worse, they go through and drag the balance into the red, which sinks your board popularity and can end in dismissal. Of the three headline numbers, he rates the team value as relatively unimportant — a pure index of what the squad is worth — while the account balance (2.1 million in his save) is the figure to watch, especially because stadium construction pulls it down task after task. The transfer budget is the pot for new signings — just under half a million for his Oberliga side — and it grows whenever you sell: under Team, put a redundant player on the transfer list or offer him to a club directly. His filter when money is tight: which player brings the most and hurts the least? The same three numbers, and the annual confusion around them, are unpacked in the weekly schedule guide.

Why team hierarchy belongs in the checklist

The last stop is the Team Hierarchy view: in his squad, Josef Wicke and Fabian Holthaus stand as the absolute leaders, above tiers of key players, influential players and talents. His reading: a squad without a leader is a squad without a compass — someone has to take the young players by the hand. Two rules follow. If you have no leader, find one. And if you have leaders like these two, keep them happy and do not sell them — when the influential players are content, the rest of the dressing room follows. The one exception he allows: if you cannot make an influential player happy, sell him before he turns the dressing room.

The complete pre-season checklist

Compressed from the video, in the order he plays it:

  1. Open the what’s good / what’s bad overview and clear the warnings — season opening first.
  2. Hold the sponsor day (normal tier, 22,000) and give the sponsors a realistic season goal.
  3. Negotiate main sponsor, kit supplier, sleeve sponsor and boards — always four hours.
  4. Accept the red workload week as a pre-season exception, capped at three or four weeks.
  5. Book the training camp under Calendar → Organization; skip friendlies unless you enjoy them.
  6. Use the satisfaction event (10,000) only on a broken or inherited dressing room, and team spirit (5,000) only for a newly assembled one.
  7. Launch the fan campaign city by city, keep it running nonstop, start a members drive, visit fan clubs and hand out gifts.
  8. Audit the squad — every position filled twice — and sign the missing cover.
  9. Check U19 and U17 for players already better than your pros and sign them cheap.
  10. Watch stadium occupancy and expand at 100%.
  11. Read the season goal and the board approval, and extend your own contract early.
  12. Watch the account balance, know your transfer budget, and sell before the red.

The training that fills the camp weeks — conditioning first and hardest, tactics later — follows the prescriptions in the training plan guide, and once the fixtures begin, the weekly schedule guide takes over the week-by-week routine from here. And when the season this checklist built winds down, the other bookend is waiting: the season transition guide follows the settlement, awards and season review the game plays after the final matchday. Halfway through, the same quiet weeks return in miniature: the winter break guide covers the free January stretch — friendlies, fitness, scouting and the youth sighting day.

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